Sam’s Club launches predictive targeting and digital offer tools

Sam’s Club, a subsidiary of Walmart, has launched a new advertising capability called Predictive Precision Targeting. This tool utilizes member shopping and engagement data to provide brands with first-party, data-driven marketing options, allowing for more specific shopper segmentation and measurable performance insights.

The new capability integrates directly with Walmart Connect and Sam’s Club Connect. This expansion is part of a broader strategy to increase high-margin, fee-based income through advertising and marketplace services, diversifying Walmart’s profit mix beyond traditional retail sales.

Additionally, Sam’s Club will utilize InComm Payments’ Generated Offers service. This partnership enables the creation of personalized digital offers that are authenticated and redeemed in real time during the checkout process.