Samsung adds costly privacy display and Netflix AI integration to latest Galaxy phones

Samsung's upcoming Galaxy S26 Ultra will feature a "Privacy Display" that narrows the viewing angle to block side glances. The new Flex Magic Pixel OLED panel costs between $88 and $96 per unit, about a 10 % rise over previous models, and Samsung will absorb the extra expense.

In parallel, Samsung announced a partnership with Netflix that embeds the streaming service into the system UI of new Galaxy devices such as the Z Flip 8 and Z Fold 8. The AI‑driven "Now Brief" assistant can suggest movies and series based on user habits and calendar events, and the One UI 9.0 search can launch Netflix content directly without opening the app. Critics note the feature may feel intrusive for users who prefer other services.