Samsung and Inés Martín Alcalde launch fashion collaboration

Designer Inés Martín Alcalde and Samsung have concluded a collaborative project merging fashion and technology. The partnership culminated on October 14 in Madrid with the designer's first fashion show.

The event featured a capsule collection titled ‘The Frame x Martín Alcalde,’ consisting of five looks inspired by the creative universe of Samsung’s The Frame lifestyle television. This collection was presented alongside the Martín Alcalde Studio Spring-Summer 2027 collection.

The collaboration included a fashion editorial photographed by Valero Rioja at various Madrid landmarks, such as the Royal Palace and El Retiro, with the images displayed on Samsung The Frame televisions. The new designs utilize a black and white visual language, focusing on silhouettes, volumes, and accessories, while drawing influence from the style of Bianca Jagger.