Samsung expands smart home ecosystem with Bespoke AI appliances

Samsung is expanding its presence in the smart home market through several strategic initiatives involving artificial intelligence and software updates. In India, the company has launched its 2026 Bespoke AI appliance lineup, featuring products like the Family Hub Refrigerator with AI Vision, which integrates Google Gemini. This launch is accompanied by the ‘Thank You India’ campaign, celebrating 20 years in the television industry and 12 years of soundbar leadership with various consumer benefits and warranties.

Globally, Samsung is rolling out Tizen OS 10.0 updates to existing appliances, such as Bespoke AI refrigerators and laundry units, to enhance features like AI Vision and natural language processing via Bixby. In Australia, the company is emphasizing high-capacity, connected appliances tailored to local lifestyles, following recognition in the 2026 Finder Customer Satisfaction Awards.

In a broader industry context, an analysis by AIBIX lab found that Samsung and LG lead in several AI-generated product recommendation categories, including washing machines, dryers, and air purifiers, when measured against AI models like ChatGPT and Gemini.