Samsung and Smartify integrate advertising into VXT platform

Samsung Electronics America and US network operator Smartify Media are integrating Smartify’s advertising platform directly into Samsung’s VXT digital signage platform. This integration allows display owners to activate advertising campaigns and generate passive revenue without requiring additional hardware.

By connecting individual screens into networked advertising spaces within national and local media networks, the partnership aims to cover more than 40 major US markets. The initiative targets industries such as retail, commercial real estate, automotive, hospitality, fitness, and gastronomy, with the potential to generate billions of monthly impressions. Display owners maintain full control over their own content and scheduling while gaining access to Smartify’s programmatic infrastructure and local advertising markets.