Samsung and Sony lead 2026 TV Shootout results

TV Shootout 2026 OLED technology RGB LED LCD Samsung S95H Sony Bravia 9 II

At the 2026 TV Shootout hosted by Value Electronics, Samsung's S95H was named ‘King of OLED’ after scoring 9.3, ending Sony's seven-year streak in that category. The S95H also earned the title of overall winner of the competition.

In the RGB LED LCD category, Sony's Bravia 9 II took the top spot with a score of 8.1, outperforming Samsung's R95H and LG's MRGB95B. While the LCD models offer advantages in brightness and performance in high-light environments, the OLED models collectively outperformed the LCD category in overall scoring.

Market trends show a 20% increase in OLED shipments during the second quarter of 2026, even as the broader TV market declined. Recent technological advancements in QD-OLED and WOLED have addressed previous concerns regarding brightness levels in living room settings.

Entities

LG · Samsung · Sony · Value Electronics

Sources

2026 TV Shootout: Samsung crowned OLED king, Sony claims RGB LED LCD title [www.flatpanelshd.com]

26 days ago

I compared the Sony BRAVIA 9 II vs. BRAVIA 8 II, and the older OLED is still the one going on my wall [thegadgetflow.com]

27 days ago