Samsung and Teknosa announce retail partnership

Samsung and Teknosa, a subsidiary of Sabancı Holding, have announced a new partnership aimed at enhancing the consumer experience for Samsung products, particularly foldable devices. The agreement, finalized at Samsung's headquarters in South Korea, focuses on increasing the availability of Samsung products across both physical stores and digital channels.

As part of the collaboration, Teknosa plans to establish dedicated experience zones within its stores. These areas will allow customers to interact closely with foldable devices to explore their unique design features and functionalities. The initiative will also include specialized support for sales teams to provide detailed product information, joint marketing activities, and trade-in programs to facilitate device upgrades.