Samsung and Teknosa partner to expand foldable phone retail experience

Samsung Electronics and Teknosa have entered into a strategic partnership to enhance consumer access and experience with foldable devices. The agreement, signed at Samsung’s headquarters in South Korea, focuses on integrating Samsung’s technological expertise with Teknosa’s retail presence.

As part of the initial phase, special experience zones dedicated to foldable devices will be established in 10 Teknosa stores, with plans to expand these areas through 2027. These zones are designed to allow customers to interact directly with the latest foldable technology, including models such as the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8.

The collaboration also includes specialized training for sales teams to provide detailed technical information to customers. Beyond physical stores, the partnership will involve joint marketing efforts across digital channels, financing campaigns, and trade-in programs to facilitate device upgrades.