Samsung C&T renews Raemian brand identity with new black and white design

Samsung C&T Construction Division has unveiled a major brand renewal for its apartment brand, Raemian, marking its first significant update in five years. The rebranding shifts the focus from physical assets like size and location to the personal experiences, tastes, and time spent by residents.

The new brand philosophy is defined by the concept ‘From Height to Depth,’ accompanied by the slogan ‘Deepen Your Life, RAEMIAN.’ The company has established three core values: Originality, Dignity, and Refinement. Visually, the brand identity (BI) has transitioned from its previous green and gray color scheme to a more minimalist black and white palette. While maintaining the iconic three vertical lines, the new design emphasizes space and simplicity.

The updated identity will first be applied to the Raemian Trinione complex in Banpo-dong, Seocho-gu, Seoul, before being rolled out to new developments. Samsung C&T plans to expand this renewal into various services, including the ‘Next Home’ customizable space concept, the ‘Nature Gallery’ landscaping brand, and the ‘Hestia’ resident service brand, aiming to evolve Raemian into a ‘Life Culture Brand.’