Samsung designs The Frame TV for modern open-plan homes

Samsung is positioning its The Frame TV as a solution for modern, flexible home environments. Research from Lifestyle Lab indicates that 65 percent of Europeans watch television in the living room, and 21 percent live in homes with open-plan layouts where kitchens and living areas are combined.

To accommodate these multifunctional spaces, The Frame TV is designed to blend into home decor rather than acting as a traditional black screen. When not in use, the device features an ‘Art Mode’ that displays curated artwork or personal photographs, utilizing a slim, frame-inspired profile to maintain the aesthetic of the room.