Samsung Display targets Chinese gaming market via i-Cafe promotion

Samsung Display has launched a promotion in China to designate local internet cafes, known as i-Cafes, as official QD-OLED certified stores. This initiative aims to strengthen the company's presence in the world's largest gaming market, which boasts approximately 680 million users.

In collaboration with six global monitor brands—AOC, ASUS, HKC, MSI, TitanArmy, and ViewSonic—the company is selecting i-Cafes that install at least 30 QD-OLED monitors to receive official certification. These certified locations will feature branded signage, X-banners, and promotional items such as keyboard and mouse pads. As of October, 10 certified locations have been established in major cities including Beijing and Shanghai, with a goal to expand to 60 stores by the end of the year.

Industry data indicates that i-Cafes are a critical sales channel, accounting for 30% to 40% of gaming OLED monitor sales. According to IDC, the Chinese gaming monitor market is seeing rapid growth, with self-emissive gaming monitor sales projected to rise significantly from 25,000 units in 2023 to 560,000 units by 2025.