Samsung Electronics Deploys Google Cloud Gemini Enterprise AI to Staff

Google Cloud is providing its Gemini Enterprise generative‑AI service to Samsung Electronics' Device Experience (DX) division employees worldwide. The deployment, described as the largest domestic enterprise AI rollout by Google Cloud, lets staff search and synthesize internal knowledge in real time, shift from document‑centric work to AI‑driven problem solving, and eventually build custom multi‑step AI agents. A dedicated Google Cloud tenant ensures data sovereignty and security, while both developers and non‑technical staff can create tailored AI assistants. Samsung previously introduced OpenAI's ChatGPT Enterprise, making the new Gemini offering the latest step in its AI‑enabled workflow transformation.