Samsung Electronics faces retail shareholder drive for $32 bn buyback and bonus limits

South Korean retail shareholder platform ACT has launched a campaign to call an extraordinary shareholders’ meeting at Samsung Electronics. The group aims to secure a 45.5 trillion‑won (about $31.8 bn) share‑buyback programme and to require shareholder approval for an upper limit on performance‑related bonuses. ACT will collect electronic signatures from shareholders and seeks backing from the National Pension Service and domestic and overseas asset managers to meet the 3 % ownership threshold needed to convene the meeting. The push follows a drop of more than one‑third in Samsung’s share price since its June record highs, amid concerns over AI‑related spending and a wave of deleveraging.

Separately, Samsung’s Device Experience (DX) division head Roh Tae‑moon increased his personal stake in the company after receiving the largest long‑term incentive award among Samsung executives this year. Using personal funds, he bought about 7 billion won (≈$5 million) of Samsung stock, raising his holdings to roughly 12.428 million shares. The purchase came shortly after he was granted 22,678 shares under the company’s long‑term incentive plan, valued at about 5.78 billion won.