Samsung raises prices for Galaxy S26 and Galaxy A series

Samsung has implemented widespread price increases across its smartphone lineup, affecting both flagship and mid-range models in markets including the US, Europe, the UK, and Canada.

Flagship Galaxy S26 series models have seen increases of approximately $100, with the S26 Ultra 1TB configuration reaching as high as $2,000 in the US and over €2,100 in Europe. The mid-range Galaxy A series has also been impacted, with models such as the A57, A37, A27, and A17 seeing price hikes ranging from €10 to €70 in Italy and up to $70 in the US.

Industry analysts attribute these rising costs to a global memory shortage. The surge in demand for high-bandwidth memory and DRAM, driven by the expansion of artificial intelligence infrastructure and data centers, has significantly increased the bill of materials for mobile devices. This trend is not unique to Samsung, as competitors like Apple and Google have also implemented price adjustments for their respective smartphone series.