Samsung Galaxy A36 5G evaluated as Brazil’s mid‑range option amid rise of physical phone stores

The Samsung Galaxy A36 5G 256 GB is positioned as a mid‑range smartphone for Brazilian consumers seeking 5G connectivity and ample internal storage. Priced around R$1,200 after discount, the device is judged on criteria such as daily‑use performance, camera quality, screen experience, battery life, software support and longevity, with comparisons intended against other phones in the same segment.

A Canaltech podcast featuring Amadeu Cavalcante, CEO of JUFAP – the operator of retail outlets for brands such as TIM, Samsung, Motorola and Jovi – explains why manufacturers continue to open physical stores in Brazil. He cites consumer desire to test devices before purchase and the role of experience‑focused spaces, while noting challenges new entrants face in gaining market foothold.