Samsung Galaxy A57 and A37 5G launch AI-driven 'Intelligent Amazing' tools

Samsung has equipped its mid‑range Galaxy A57 5G and Galaxy A37 5G smartphones with a suite of AI‑powered functions branded as “Intelligent Amazing.” The features aim to streamline everyday tasks without leaving the current app.

Key capabilities include “Circle to Search,” which lets users draw a circle around any on‑screen element—such as clothing, accessories, or landmarks—to initiate a Google search instantly. Image editing is enhanced by an “Object Eraser” that removes unwanted items, while “Suggestion” tools, filters, and “Better Face” automatically improve portrait shots.

Productivity tools also benefit from AI: voice transcription converts meetings, classes, or calls into text, and assistants like Gemini and Bixby help organize tasks, retrieve information, and execute commands via natural‑language input. Samsung positions these functions as background support that reduces the number of steps required for common mobile activities.