Samsung Galaxy S26 Ultra faces potential price increases

Samsung is reportedly considering a price increase for its flagship Galaxy S26 Ultra smartphone. According to leaker Abhishek Yadav, the potential hike is driven by rising costs in the memory market, specifically the high demand for DRAM required for artificial intelligence infrastructure. While Samsung is a major player in the memory market, increased component costs for processors and supply agreements may impact its mobile division.

In contrast to these potential future increases, current promotional offers in France allow consumers to purchase the Galaxy S26 Ultra at a significant discount. Through various cumulative discounts and promotional codes on Samsung’s official website, the device can be purchased for under €1,000, including a bonus of Galaxy Buds 4 Pro.

Industry trends show that competitors like Apple have also implemented price adjustments for recent iPhone models in various markets, including the United States and Brazil.