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Samsung launches global ad campaign mocking Apple's iPhone Duo
Samsung has launched a global advertising offensive to mock Apple following the unveiling of the iPhone Duo. The campaign includes social media posts, parody videos of Tim Cook, and large-scale billboards in major cities including London, Tokyo, and Seoul.
Samsung's marketing strategy aims to highlight that the company pioneered the foldable phone market in 2019, contrasting its long-standing presence in the sector with Apple's recent entry. The billboards feature the Galaxy Fold 8 alongside the message 'New for them'.
Apple maintains that the years spent developing the iPhone Duo justify its release. The device is designed to function as both a conventional phone and a tablet, featuring a hinge system intended to minimize the central crease. Shipments for the new Apple device are expected to begin on October 23.
Entities
Apple · Galaxy Fold 8 · Samsung · Tim Cook · iPhone Duo
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Samsung installed giant billboards in London, Tokyo, and Seoul featuring the Galaxy Fold 8 with the message 'New for them'. www.elnacional.cat
- [● 2 SOURCES] Apple asserts that the development of the iPhone Duo justifies the years of investment. www.elnacional.cat
- [● 2 SOURCES] Samsung claims to have pioneered the foldable phone market in 2019. www.elnacional.cat
- [● 2 SOURCES] Shipments for the new Apple device are scheduled to begin on October 23. www.elnacional.cat
- [● 2 SOURCES] Samsung launched an advertising campaign across multiple platforms following the presentation of the iPhone Duo. www.elnacional.cat