Samsung launches Spidey Tracker with Sony for Spider‑Man: Brand New Day

Samsung has partnered with Sony Pictures to introduce the Spidey Tracker, an interactive experience that runs alongside the Marvel film Spider‑Man: Brand New Day, which opens in theaters on July 31. The tracker lets users follow the fictional hero’s location on Samsung Galaxy devices—including the Z‑series foldables and Galaxy Watch—while offering cast interviews, live activations, exclusive content drops, easter eggs and a fan‑submission platform.

The web‑based experience is available in Canada and 34 other regions, covering a total of 35 countries worldwide. Samsung Experience Stores will host activations during the summer, and the campaign highlights how the Galaxy technology is portrayed in‑film, with Ned Leeds (Jacob Batalon) using a Galaxy Z Flip to locate Spider‑Man. “Spider‑Man has always been a hero defined by his connection to his community,” said Jeffrey Godsick, Executive Vice President of Global Partnerships at Sony Pictures, adding that the partnership brings innovative ways for fans to engage.