Samsung launches viral campaign featuring Tim Cook namesake

Samsung New Zealand has launched a viral marketing campaign featuring a real estate agent from Palmerston North who shares the same name as Apple’s former CEO, Tim Cook. Developed by the creative agency Cheil New Zealand, the campaign utilizes the homonym to announce that “Tim Cook has switched to Galaxy.”

The advertisement mimics the style of a high-profile technology keynote, where the New Zealand-based Tim Cook demonstrates the features of the Galaxy Z Fold8, including its folding screen and artificial intelligence photo editing tools. The campaign was strategically timed to follow Apple’s recent product announcements and the news regarding the former Apple CEO’s departure.

Since its launch, the campaign has garnered over 8.3 million organic views across social media videos and has been covered by more than 100 media publications globally.