Samsung maintains global leadership in television and soundbar markets

Samsung has secured its position as the global leader in the television market for the 20th consecutive year. According to Omdia research, the company held a 29.1% share of the global market in 2025.

The company highlighted its technological evolution from the Bordeaux models to Micro RGB, noting advancements in design through products like The Frame and accessibility features such as Relumino mode for the visually impaired. Samsung also emphasized its commitment to security via the Samsung Knox platform.

In the audio sector, Samsung has led the global soundbar market for 12 consecutive years. Data from Futuresource Consulting indicates that in 2025, the brand achieved a 21.5% share of global soundbar sales revenue and a 19.7% share by volume.