Samsung showcases AI integration through interactive displays and art

Samsung Electronics is highlighting the integration of artificial intelligence with human creativity and professional utility through two distinct initiatives.

At the VST ECS CXO Tech Summit 2026, the company presented the Samsung Interactive Display WAFX-P. Running on Android 15 with EDLA certification, the 65-inch touchscreen provides seamless access to Google services. The device features built-in AI tools such as Circle to Search, Live Transcript, and Voice Recording, alongside an all-in-one video conferencing system equipped with a 48MP camera and high-fidelity audio.

Separately, at Seoul Design Week 2026, Samsung unveiled the ‘Design Is an Act of Love’ exhibition at the Dongdaemun Design Plaza. The exhibition featured 14 artworks by Italian artists displayed on OLED TVs, reimagining products like the Galaxy Z Fold8. Mauro Porcini, Samsung Electronics’ Chief Design Officer, emphasized that AI creates value only when amplified by human imagination, emotion, and creativity.