Samsung trims prices on Galaxy smartphones and premium Family Hub fridge in Czech market

Samsung has reduced the Czech retail price of its recently launched Galaxy A37 5G and Galaxy A57 5G smartphones. The A37, originally sold for 10,499 CZK, is now offered at 6,350 CZK, while the A57 has fallen from 12,999 CZK to 7,700 CZK. Both models feature the Awesome Intelligence platform, AI‑driven tools such as call transcription, AI selection, and enhanced photo‑editing capabilities.

The company also cut the price of its high‑end RS90F66BE Family Hub refrigerator. The 21.5‑inch touchscreen fridge, which originally cost 54,990 CZK, is now priced at 41,243 CZK, a discount of 13,747 CZK. The appliance includes a built‑in camera, SmartThings integration, Twin Cooling Plus technology, and a 614‑liter capacity, though its Bixby voice assistant is not available in Czech.