Samsung launches Spidey Tracker for Spider-Man: Brand New Day

Samsung has introduced Spidey Tracker, an interactive fan experience tied to the upcoming Sony Pictures film *Spider‑Man: Brand New Day*. The campaign, available through a dedicated website (spidetracker.com) and an X account @SpideyTracker, expands the movie’s story beyond the screen with real‑time sightings, fan‑submitted reports, hidden easter eggs, cast appearances, interviews and live activations.

The experience showcases Samsung Galaxy hardware that appears in the film – the Galaxy Z Flip, Z Fold and Galaxy Watch – and is marketed as a way the technology helps people stay connected. It is being rolled out in 35 countries and will run throughout the summer, coinciding with the film’s theatrical release on July 31, 2026.

Executive comments underline the partnership: Jeffrey Godsick, EVP of Global Partnerships at Sony Pictures, said the collaboration lets “Spider‑Man’s spirit of community come alive both on screen and beyond.” Samsung’s CMO Keena Grigsby added that the effort highlights how Galaxy devices “help everyone stay connected, whether you’re taking photos with friends or keeping up with loved ones.”