Samyang Foods promotes Buldak and Tangle brands at SIAL Paris 2026

Samyang Foods participated in the SIAL Paris 2026 food exhibition in France, showcasing its Buldak ramen line and Tangle protein pasta to the European market. The company operated a main booth titled ‘CRAVE LAND’ and a business lounge, attracting approximately 56,000 visitors.

During the event, Samyang Foods conducted tasting sessions that reached over 16,000 participants, focusing on products such as Carbo Buldak and three varieties of Tangle pasta. The company also engaged in consultations with global online and offline distributors to expand its retail presence in major European countries, including France, Germany, and the UK.

Chairman Jung-soo Kim visited the exhibition on the opening day to inspect operations and meet with buyers. This strategic move follows a significant increase in Samyang Foods' European sales, which rose 61% year-on-year to 80.6 billion won in the second quarter.