San Diego Comic-Con 2026 expands with Adult Swim festival and Apple TV+ showcase

Adult Swim is returning to San Diego Comic-Con 2026 with a free, badge‑less festival on Bayfront Park from July 23‑26. The public‑open event offers games, carnival rides, exclusive giveaways and nightly adult‑only programming, including content screenings, live table reads and dance parties. The first 700 fans each day receive limited‑edition prize packages.

Apple TV+ is mounting its largest Comic‑Con presence, taking over Hall H for a two‑hour panel that highlights the series "Widow’s Bay" and the upcoming film "Matchbox" starring John Cena and Jessica Biel. Attendees will also see an early screening of "Dark Matter" Season 2 and can explore the immersive "Silo Experience" installation. Both activations aim to deepen fan engagement and showcase the streaming service’s original content.