San Luis Potosí tackles rising housing costs, demographic shift, and seeks Japanese investment

San Luis Potosí is experiencing a sharp rise in housing prices, driven by higher land values, construction costs and strong demand, making home ownership increasingly unaffordable for many young families. State officials warn that the same economic growth fueling job creation also pressures the real‑estate market.

Governor Ricardo Gallardo Cardona has outlined priority projects, including the Arena Potosí lower vehicular passage, the second stage of the Vía Alterna Sur and the new Puente de la Familia, while urging state agencies to accelerate social programs, security measures and preparations for the 2026 Feria Nacional Potosina (FENAPO).

The State Population Council (Coespo) reports that the population has surpassed 3.26 million, with a median age rising from 21 to 29 years since 2000. The share of children is falling, households are becoming smaller, and the proportion of people aged 60+ has grown to 12.8%. These demographic trends are expected to strain health services, social security, urban mobility and affordable‑housing provision.

To attract foreign capital, San Luis Potosí will host a Business and Investment Seminar in Osaka, Japan, on 21 July. The event will showcase the state’s competitive advantages in automotive, manufacturing, chemicals, infrastructure and health sectors, and discuss opportunities arising from the T‑MEC review and global supply‑chain re‑configuration. Japanese firms such as Nissin Manufacturing and Daikin will share their experiences operating in the region.