San Pedro Cholula reports 238% increase in Feria Milenaria revenue

The municipal government of San Pedro Cholula reported a 238.9% increase in revenue from the Feria Milenaria over a two-year period. According to data presented by Municipal Treasurer Johan Guzmán Herrero, revenue rose from approximately 2.2 million pesos in 2024 to over 7.7 million pesos in 2026.

In 2024, a portion of the festival organization was managed by a third party, resulting in 2,289,438 pesos in income. In contrast, when the City Council assumed direct responsibility for the organization in September 2026, revenue reached 7,757,932 pesos. This represents a difference of 5,468,494 pesos.

The municipal government attributed this growth to strengthened administration, supervision, and control mechanisms regarding commercial activities during the celebration.