Sandro unveils new retail concept and FW26 campaign

French fashion brand Sandro has unveiled a revamped retail concept, beginning with the redesign of its original women’s and men’s boutiques in Paris. The new aesthetic, designed by the duo HAOS and Atelier Franck Durand, incorporates elements of Shaker design, Brutalist architecture, and Japanese furniture, alongside inspirations from minimalist artist Donald Judd.

The redesign aims to upscale the brand’s visual identity and strengthen its Parisian roots as it expands globally. The interiors feature natural wood, stone, and vintage 1970s Polish hardware, with collections displayed in niches to mimic a personal wardrobe. CEO Isabelle Allouch described the move as a “strengthening of the creative singularity” of the brand.

This new retail concept is scheduled for a global rollout, with locations in Lausanne, Switzerland, expected in December and London’s Regent Street planned for next year. Additionally, the brand has released its Fall/Winter 2026 campaign, which was filmed at the Opéra-Comique in Paris.