Sanpuku Hall to open as new music hub in Matsuyama

Sanpuku Holdings Co., Ltd. has announced the launch of Sanpuku Hall, a new multi-purpose event space located on the 6th floor of Matsuyama Mitsukoshi in Matsuyama, Ehime Prefecture. Formerly known as E3 Hall, the venue will officially undergo its name change in October 2026.

To celebrate the opening, the venue will host the “LioNa Birthday Festival 2026” on October 4, 2026. The event will feature several artists and idols active primarily within Ehime Prefecture, including LioNa, PIMURI, WELIT, Toufu no Kado, and Kitsune no Yomeiri Mae.

Beyond music performances, Sanpuku Hall aims to serve as a regional hub for various activities, including corporate events, seminars, and community gatherings, seeking to foster interaction between artists, fans, and the local community.