Sanrio and Chainsaw Man launch new themed collaborations in Japan

Several Japanese brands have announced new collaborations involving popular characters and media franchises.

Kibun is offering a limited-edition Sanrio Characters osechi assortment. The set features Hello Kitty, Cinnamoroll, Pompompurin, and Pochacco on a pastel yellow bento box. The assortment includes 24 items, ranging from traditional Japanese dishes like kamaboko to Western-style options like marinated steamed chicken.

Additionally, the lifestyle brand niko and . . . has launched a collaboration with the film ‘Chainsaw Man: Reze-hen’. The collection includes apparel such as T-shirts, sweatshirts, and tote bags, as well as accessories like Pochita-themed embroidered pouch charms and character tin badges. The items are available through select stores and the official online shop.