Sanrio announces new capsule‑toy accessories for Japan, launching July 2026

Sanrio will roll out two new lines of capsule‑toy merchandise nationwide in Japan. Starting in July 2026, vending‑machine corners will stock “Float‑Ring Keychains” featuring characters such as Cinnamoroll, Pompompurin, Hello Kitty, My Melody, Kuromi and others. The soft‑vinyl charms are priced at 400 yen, aimed at ages 15 and up, and will be released in seven designs.

At the same time the company will release “Cute Glowing Mascot Lights” starring My Melody, Kuromi and Mais Sweet Piano. The palm‑size lights emit a gentle pastel glow, are switchable on/off, cost 500 yen, also target ages 15 plus, and will be offered in six variants. Both product lines are part of the 2026 Sanrio Character Awards, where Pompompurin ranked first.