Sanrio announces new character merchandise collaborations

Sanrio is launching several new character-themed merchandise collections in Japan.

A collaboration with the brand BAYFLOW will debut on September 16, 2026, at Lawson and HMV&BOOKS online. The collection features sun-tanned versions of popular characters including Hello Kitty, Cinnamoroll, Pompompurin, Hangyodon, and Bad Badtz-Maru. Featured items include cup sleeve charms and vacuum-insulated coffee tumblers designed to maintain temperature for six hours.

Additionally, Sanrio will release a line of exclusive pajamas through the Shimamura Park online store starting August 26. These velour-material pajamas will feature designs for Hello Kitty, Kuromi, Sugar Buns, and Cinnamoroll, available in multiple sizes.