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[CULTURE] · Japan · 3 sources

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Sanrio Characters collaboration hoodies to launch via AS KNOW AS plus

The apparel brand AS KNOW AS plus is set to release a collaboration collection of Sanrio Characters Wzip sweat hoodies on October 16, 2026, at 18:00. The collection features four designs based on popular characters: Hello Kitty (ivory), Pompompurin (navy), Cinnamoroll (oatmeal), and Kuromi (black).

The hoodies feature unique details, including embroidery of the characters eating on the front and large character embroidery with glittery logos on the back. Designed as unisex free-size garments, they include a double-zip specification for versatile styling. Each item is priced at 5,390 yen (tax included).

The release follows the 2026 Sanrio Character Grand Prix, where Pompompurin secured first place with over 7 million votes, marking its fifth total victory. The new apparel will be available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus retail locations.

Entities

AS KNOW AS plus · Cinnamoroll · Hello Kitty · Pompompurin · Sanrio

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