Sanrio characters launch collaborations with Gelato Pique and Fray I.D

Sanrio is launching new limited-edition collaboration collections with fashion brands Gelato Pique and Fray I.D in late October 2026.

The Gelato Pique collaboration features characters such as Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Little Twin Stars. The collection includes loungewear, pouches, plush charms, and blankets. Sales are being conducted through sanrio house locations, including Lumine Shinjuku, Lucua Osaka, and Nagoya PARCO, as well as USAGI ONLINE. Specific pop-up stores are also scheduled to open at various department stores including Daimaru Sapporo and Ginza Mitsukoshi through early November.

Simultaneously, the Fray I.D collaboration, supervised by Sanrio and managed by Mash Style Lab, will release on October 29. This collection targets adult women with items such as frill combination cardigans, lace dresses, quilted tote bags, and bucket hats. The Fray I.D collection features Hello Kitty, My Melody, and My Sweet Piano and will be available at sanrio house retail locations and the official online store.