Sanrio characters to feature in new product collaborations

Sanrio characters are expanding their retail presence through new product collaborations in Japan.

Don Quijote will release a new microfiber apparel series on November 2, featuring characters Pochacco and Badtz-Maru alongside existing designs. These items are exclusive to Don Quijote stores.

Additionally, Eiko is launching Sanrio-themed ‘outing tags’ at 100-yen shops, including Can★Do. The collection includes five character designs: Hello Kitty, My Melody, Kuromi, Hangyodon, and Cinnamoroll, each priced at 110 yen.