Sanrio collaborates with Gokurakuto and RAKU SPA

Sanrio Characters is launching its second collaboration with the Gokurakuto and RAKU SPA groups, titled “Kawaii Bath Time.” The event will take place across 15 locations from October 22 to November 10, 2026.

Participants can enjoy themed baths inspired by various characters, alongside special collaboration menus and original merchandise featuring new illustrations. Promotional items include limited edition muffler towels, washi-style stickers, and heart-shaped coasters.

At the RAKU SPA Tsurumi location, special activities will include workshops, a greeting event with the character Usahana, and a hands-on trial for the upcoming party game “Sanrio Party Land,” scheduled for release on Nintendo Switch and Nintendo Switch 2 in autumn 2026.