Sanrio House launches first cosmetics line

Sanrio House has launched its first cosmetics line, developed by a team with experience working on brands such as Celvoke and SNIDEL BEAUTY. The collection aims to move beyond the image of character cosmetics being solely for children by offering department store quality products.

The line features characters including Hello Kitty, My Melody, Kuromi, My Sweet Piano, and Cinnamoroll. The products are designed with a “universal skin tone” approach, intended to suit both warm and cool undertones. The collection includes eyeshadow palettes, customizable lipsticks, highlighters, eyeliners, and lip glosses.

Following successful openings at Lumine Shinjuku and Lucua Osaka, the brand plans to expand its reach to beauty-conscious consumers. Sanrio House is also scheduled to open its third location at Nagoya Parco on October 29.