Sanrio launches new character apparel and accessory collaborations in Japan

Sanrio partnered with United Arrows' ROKU line to release a limited‑edition collection featuring six of its characters – Hello Kitty, Tuxedo Sam, Hangyodon, Bad Badtz‑Maru, Pompompurin and Keroppi. The items, which include a big tote bag, eco‑bag, key‑holder, drawstring pouch, mirror case, bandana and an online‑only T‑shirt, went on sale in ROKU stores on 4 August 2026 and became available for reservation online on 6 August 2026.

In a separate collaboration, Sanrio teamed with fashion brand SNIDEL HOME for a Kuromi‑themed line. The collection, released on 1 August 2026 via the official online store and the MASH STORE app, offers a cut‑set‑up set‑up (T‑shirt and shorts), a lace‑ribbon plush charm, a knit parka, and a plush‑style shoulder bag, each priced between ¥4,950 and ¥15,180.