Sanrio launches Target plush line and Heartopia game collab

TeeTurtle is releasing a new collection of Sanrio‑themed plush toys called Cloudheads, featuring Hello Kitty, Kuromi and My Melody. The 5‑inch toys, priced at $9.99 each, will be sold in Target stores and on Target.com beginning July 19.

The mobile game Heartopia is also adding a Sanrio collaboration, offering exclusive outfits, vehicles and home‑decor items for the characters My Melody, Cinnamoroll and Kuromi. The in‑game items are available until August 23, expanding the game’s existing focus on cute, cosy content.