Sanrio to launch eco‑friendly Hello Kitty, My Melody, Kuromi plush line in August 2026

Sanrio announced that its new "ECO NUI" line of sustainable plush toys will be released in August 2026. The range includes Hello Kitty, My Melody and Kuromi in a stationary 14 cm version priced at ¥2,640, and a portable "ECO NUI Mascot" version with a hook, priced at ¥1,650 each.

The toys are made from recycled fabric and cotton. The announcement coincided with the 2026 Sanrio Character Awards, where Pompompurin topped the vote count with 70.6 million votes, while other popular characters such as Cinnamon Roll and Kuromi also placed highly.