Sansan launches AI Search to automate sales meeting preparation

Sansan has launched ‘AI Search’, a new feature for its sales AX service designed to assist with meeting preparations. The AI agent collects and summarizes information regarding client companies and individuals by cross-referencing business card data, meeting histories, a database of over 3.3 million companies, and public web information.

The tool provides company summaries and individual profiles, including professional backgrounds and recent activities, to help users prepare more effectively. It is available on both browser and smartphone platforms for users on ‘Standard’ or ‘Advanced’ license plans.

This launch follows a survey conducted by Sansan involving 539 sales professionals. The research revealed that 54.9% of respondents enter meetings with insufficient information about their counterparts. Key challenges identified include a lack of time for research and difficulty locating existing internal information. Approximately 90% of surveyed professionals indicated that AI-driven information gathering would significantly transform their work.