Santander launches 15,000 free AI training spots via WhatsApp

Santander Open Academy, in partnership with edtech SoulCode, has launched the ‘Profissional Digital’ program, offering up to 15,000 free spots for training in artificial intelligence and digital marketing. In a novel approach, the program uses WhatsApp as a direct channel for teaching and student follow-up to increase accessibility.

The three-month curriculum covers various skill levels, from beginners to advanced users, focusing on tools such as ChatGPT, Gemini, Gamma, and Gmail. Students will learn about prompt engineering, productivity, and the creation of AI agents. Additionally, the initiative includes 10,000 spots dedicated to marketing with AI, covering practical application, content production, and advanced digital marketing strategies.

Separately, Generation Brasil is offering 35 free spots for its second class of the Data Center and IT Support Employability Program. This training aims to address the growing demand for professionals capable of operating and monitoring the infrastructure required for cloud computing, streaming, and AI services.