Santo Domingo Este unveils new city brand to boost identity and investment

Santo Domingo Este, a municipality in the Dominican Republic, is launching a city‑branding campaign called “Costa del Faro, Gente que Brilla”. The initiative aims to create a recognizable identity that can improve the city’s image among investors, tourists and residents.

Officials compare the effort to branding used by cities such as Paris, New York, Las Vegas, Dubai and Medellín, noting that a brand alone does not fix infrastructure but can help attract capital and jobs if supported by concrete actions and community involvement. The plan emphasizes long‑term continuity, citizen participation, and complementary development projects.