Santorini launches major tourism campaign in France and Switzerland

The Municipality of Thira is launching a major international tourism campaign titled ‘Beyond the Postcard’ to strengthen Santorini’s presence in European markets, specifically targeting France and Switzerland.

In collaboration with the airline Transavia, the initiative includes large-scale digital advertising across 205 screens at 11 key stations on Paris Metro Line 14, which connects the city to Orly Airport and serves over 4 million passengers daily.

The campaign also utilizes Transavia’s digital infrastructure, including newsletters sent to 10 million registered users, website banners, push notifications to 1.9 million app users, and social media promotion via Transavia France. Georgia Nomikou, President of the Municipal Council and Tourism Committee of Thira, stated that the goal is to leverage direct flight connections to reach the French audience more effectively.