Sanwa Shurui and Campari announce 2026 Negroni Week collaboration

Sanwa Shurui Co., Ltd. has announced a second collaboration with the Italian liqueur brand Campari for the global charity event ‘Negroni Week’, scheduled from September 21 to 27, 2026.

Building on the success of last year’s ‘Koji Negroni’, the partnership will introduce a new signature cocktail called ‘ROSSO BLU’. This new drink is designed as a refreshing, long-style cocktail to appeal to Japanese consumers who prefer lower alcohol content, drawing inspiration from the novel ‘Between Calm and Passion’.

To promote the collaboration, several special initiatives will take place, including a three-day pop-up event at Bar Tram in Ebisu from September 7 to 9, 2026, featuring various guest bartenders. Additionally, a special collaboration video featuring Hiroyasu Kayama of Bar BenFiddich and Campari brand ambassador Naoto Ogawa will be released on Instagram.