Sapporo Breweries announces limited edition canned beer releases

Sapporo Breweries has announced the limited-time nationwide release of two new canned beer products in September 2026.

First, Sapporo Draft Black Label will feature special design cans in collaboration with Yoshinobu Yamamoto. The 350ml cans will depict Yamamoto pitching, while the 500ml cans will show him in a victory pose. A promotional campaign offering signed merchandise will be available via a QR code on the cans until December 28.

Second, the company will release Sapporo Lager Beer in cans, a product traditionally sold primarily in large or medium bottles for the commercial market. The cans, available in 350ml and 500ml sizes, will feature a design faithful to the current bottle label, including the iconic red star. This brand, rooted in the 1877 Kaitakushi Brewery, is noted as one of Japan’s oldest beer brands.