Sapporo launches new marketing campaigns in Australia and New Zealand

Sapporo has launched two new marketing initiatives targeting consumers and hospitality professionals in Australia and New Zealand.

The brand has introduced a national bartender competition focused on mastering the ‘Sapporo Pour’, a specific two-part pouring technique designed to create a signature creamy head. Participants must film themselves demonstrating the technique using a specialized tap. The winner will receive an all-expenses-paid trip to Tokyo, including accommodation and spending money. This initiative follows a reported 11 per cent increase in Sapporo’s Australian sales over the past year.

Additionally, the ‘Prepare for Fugu’ campaign, created by agency Sunday Gravy, offers consumers the chance to win a dining experience featuring fugu, a Japanese delicacy prepared by licensed chefs. The campaign includes a cinematic short film inspired by Japanese psychological thrillers and will be rolled out across digital, social, and retail platforms.