Sapporo seeks products for Japan-Singapore 60th anniversary event

The Hokkaido and Sapporo Overseas Expansion Promotion Council is seeking product submissions for the ‘SJ60 MUSUBI’ event. This initiative commemorates the 60th anniversary of diplomatic relations between Japan and Singapore.

The event is scheduled to take place from November 28 to 29, 2026, at the Marina Bay Sands in Singapore. The council aims to promote products from the Hokkaido and Sapporo regions to expand local exports.

Eligible applicants include businesses based in Hokkaido that manufacture products using local raw materials. Both food and non-food items are welcome. The council intends to select approximately 10 companies to showcase roughly 30 products. Participating companies must be able to provide samples for business negotiations with local buyers during the event.