Sassari administration seeks private sponsors for cultural events

The municipality of Sassari, led by Mayor Giuseppe Mascia, has launched a multi-year call for private sponsorships to fund, organize, and promote major cultural events. The initiative aims to use art, history, and entertainment as drivers for long-term regional revitalization to combat economic and employment crises.

Sponsorship opportunities cover identity-based events and urban spaces dedicated to collective memory and history. Specific examples include the Cavalcata Sarda, the New Year's Concert, the Christmas Village, and sites ranging from the Fontana di Rosello to Monte d’Accoddi. The administration intends to follow models used by institutions like La Scala in Milan, where multinational corporations and banking groups provide stable financial support.